Tools: Adobe Illustrator, Adobe Photoshop, Figma
I was elected to the Board of User Experience Professionals of America, Minnesota Chapter as the social media manager for the 2022 year. I was asked to re-design the UXPA graphics used on social media.
The old background used on their messaging:
The background I designed:
I decided I wanted to mimic movement to capture the attention of anyone scrolling through social media posts. The movement echoes the fast way media is processed by a user these days. I leaned heavily on the green and blue colors of the original UXPA logo to create a bluish, green form that was beautiful and easy to look at. Blue is the color that most people look at the longest and feel relaxed.
Then I shortened the graphic background and made it the background of our announcement of events on Social Media, specifically on LinkedIn and Twitter.
Compared to their old announcement of events:
UXPA-MN website re-design, currently in progress...
My UXPA-MN website re-design Style Guide created in Figma
