Layout and Branding Design for a fictional Herb Lubalin Retrospective
at the The Walker Art Museum
Tools: Adobe Illustrator and InDesign
Herb Lubalin has always been an inspiration to me as a designer. He was a moral and ethical person who was the first to hire designers of color. He was also an activist and a homosexual. He was very innovative and his work is a cornerstone of modern typographic and logo design at a pivotal time, the 1960s.
The Poster
The was no font I could use for Lubalin. All of his fonts are copyrighted and heavily guarded. So I sourced the letters from jpegs of Herb Lubalin's work directly by copying and pasting on Photoshop. In many cases the letters had to be cleaned up which I did on Illustrator by tracing the rastorized letter images with the pen tool thereby making them vectors .
I used Herb Lubalin's go-to signature color Pantone 452. He used it a lot because he was colorblind.
The Tri-Fold Brochure.
The Instagram Ad
The Facebook Ad
Mood Board
Another Herb Lubalin inspired poster I designed.
